JOSEPH

FIRST FLOOR | WOMEN

FIRST FLOOR | WOMEN

JOSEPH

JOSEPH modernised women. In 1972 the JOSEPH in-house label was launched, placing importance on luxury essentials and explores the nuances of personality through intimate detail, sartorial techniques and luxurious fabrications. Casablanca-born Joseph Ettedgui imagined a revolution in the way we buy fashion and so created a conceptual boutique with three codes: deconstructed, personalised, twisted.

SS19 COLLECTION